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The Movement
Green
Strategies
Planet Alert is India’s biggest campaign for a climate in crisis,
bonding leading decision-makers, academicians, corporate houses,
non-government organisations and environmental leaders under one
roof to offer solutions to the rising impact of global warming on
a long-term and sustained basis.
Renowned artists, performers and celebrities in India will come
together to make India a world leader to combat the biggest global
crisis mankind has ever faced. The entire movement of Planet Alert
has been divided into a series of awareness and implementation
modules:
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Celebrity Promo Film |
Radio-thon |
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Go Green Run |
Corporate Conference |
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Green Brigade |
Green Beats Concert and Green Star Awards |
Celebrity Promo Film:
There have been several
documentaries and movies released on making people aware about
global warming. But, there has been no such awareness been made on
the cause and symptoms of global warming in India. For the first
time, Planet Alert will highlight on issues like flooding of
villages near the Bay of Bengal, depletion of Himalayan glaciers,
flooding in Mumbai during rains, destruction of mangrove
ecosystems and sinking of islands in Bangladesh. Eminent
celebrities have come forward to raise their voice and pledge
their support for our cause.
Radio-thon:
The Planet Alert Radio-thon is
being organized by BIG 92.7 FM. It is a nation-wide 18 hour
initiative that is spread across 45 cities, including metro cities
and B-Towns, with the aim of making the ‘common man’ aware about
the causes and symptoms of climate change. This initiative will
also serve as a platform to raise money for TERI and Light a
Billion Lives around the world.
Go Green Run:
The Go Green Run celebrates
the spirit of our country for a greener tomorrow, uniting people
from all walks of life. Over 15,000 decision-makers, corporate
houses, academicians, social workers, celebrities and youth will
come together and put their stamina to the test, to show that it
is not about winning, it is about uniting for s better future.
Corporate Conference:
The Corporate Conference aims
to bring leading industrialists under one roof to talk about vital
issues such as carbon credits, carpool credits and e-waste
management. Pens will replace swords, as they will use judgment
and dexterity to ensure sustainable development and stability in
the economy.
Green Brigade:
The youth are going be
directly affected due to the harsh repercussions of climate
change. Hence, the Green Brigade module has been designed to
educate the youth on various initiatives they can take at home and
college to stop this problem as well as offer ideas to encourage
their family and government to adopt eco-friendly practices. It
will also serve as an entertainment module showcasing singers
singing green songs, dance performances, quizzes and tree planting
drives.
Green Beats Concert and Green
Star Awards:
Green Beats Concert is a
star-studded extravaganza night where celebrities and singers will
come together and perform for the cause of climate change. It will
also serve as a night of felicitating and honoring green corporate
houses who have adopted green practices through Green Star Awards.
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